BrandDigital : simple ways top brands succeed in the digital world / Allen P. Adamson ; foreword by David Kirkpatrick

By: Adamson, Allen P.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2008Description: 274 p. : ill.ISBN: 9780230606043.Call No.: HF5415.1255 A325B Subject(s): BRANDING (MARKETING) | BRAND NAME PRODUCTS | INTERNET MARKETINGGeneral Note: Includes index
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HF5415.1255 A325B (Browse shelf) Available 200902100022

Includes index

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