Transforming your business into a brand : the 10 rules of branding / Jacky Tai, Wilson Chew

By: Tai, Jacky, 1970-.
Contributor(s): Chew, Wilson, 1970-.
Material type: materialTypeLabelBookPublisher: Singapore : Marshall Cavendish Business, c2007Description: 192 p. : ill.ISBN: 9789812613868.Call No.: HD69 .B7 T34T Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING
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