Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
By: Hatch, Mary Jo.
Contributor(s): Schultz, Majken.
Material type:
BookPublisher: San Francisco, Calif. : Jossey-Bass, c2008Description: 266 p. : ill.ISBN: 9780787998301.Call No.:
HD59.2
H372T
Subject(s): CORPORATE IMAGE | CORPORATE CULTURE | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD59.2 H372T (Browse shelf) | Available | 200902100030 |
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Includes bibliographical references and index
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