Creative marketing for new product and new business development / editors Akira Ishikawa, Atsushi Tsujimoto
Contributor(s): Ishikawa, Akira [ed.] | Tsujimoto, Atsushi [ed.].
Material type:
BookPublisher: New Jersey, N.J. : World Scientific, c2008Description: 320 p. : ill.ISBN: 9789812772183.Call No.:
HF5415.153
C732
Subject(s): NEW PRODUCTSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.153 C732 (Browse shelf) | Available | 200903130008 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 5415.153 C728N 2006 New products management / | HF 5415.153 C728N 2006 New products management / | HF 5415.153 C728N 2006 New products management / | HF5415.153 C732 Creative marketing for new product and new business development / | HF5415.153 E924H 2014 Hooked : | HF5415.153 F443N The new products workshop : hand-on tools for developing winners | HF5415.153 F692C Corporate innovation : marketing and strategy |
Includes bibliographical references and index
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