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Marketing research / Carl McDaniel, Jr., Roger Gates

By: McDaniel, Carl, Jr.
Contributor(s): Gates, Roger.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2007Edition: 7th ed.Description: 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROM.ISBN: 9780471755289.Call No.: HF5415.2 M322M 2007 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.2 M322M 2007 (Browse shelf) Available 200904010003

Includes bibliographical references and index

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