Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

By: Riesenbeck, Hajo.
Contributor(s): Perrey, Jesko.
Material type: materialTypeLabelBookPublisher: Weinheim : Wiley-VCH, c2009Edition: 2nd ed. , rev. and enhanced ed.Description: 348 p. : col. ill.ISBN: 9783527503902.Call No.: HD69 .B7 R537P 2009 Subject(s): Brand name productsBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 R537P 2009 (Browse shelf) Available 200905160015
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HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy HD69 .B7 R537O The origin of brands : HD69 .B7 R537P 2009 Power brands : HD69 .B7 R537T 2002 The 22 immutable laws of branding : HD69 .B7 R537T 2002 The 22 immutable laws of branding : HD69 .B7 R623L 2005 Lovemarks :

Includes bibliographical references and index

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