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Brands laid bare : using market research for evidence-based brand management / Kevin Ford

By: Ford, Kevin.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, 2005Description: 158 p. : ill.ISBN: 9780470012833.Call No.: HD69 .B7 F672B Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | MARKETING RESEARCHGeneral Note: Includes index
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Main Campus
Book Shelves 		HD69 .B7 F672B (Browse shelf) Available 200905230129

Includes index

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