Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

By: Temporal, Paul.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, 2001Edition: Rev. ed.Description: 291 p. : ill.ISBN: 9780471479109.Call No.: HD69 .B7 T456B 2001 Subject(s): BRAND NAME PRODUCTS -- CASE STUDIES | MARKETING -- CASE STUDIES | COMPETITION, INTERNATIONAL -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 T456B 2001 (Browse shelf) Available 200907010045
Main Campus
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HD69 .B7 T456B 2001 (Browse shelf) Available 200905230130

Includes bibliographical references and index

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