Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II
By: Gilmore, James H.
Contributor(s): Pine II, B. Joseph.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: 299 p. : ill.ISBN: 9781591391456.Call No.:
HF5415.15
G545A
Subject(s): PRODUCT MANAGEMENT | CONSUMER BEHAVIOR | CONSUMERS' PREFERENCESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.15 G545A (Browse shelf) | Available | 200908130007 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.15 E444S 2007 Strategic brand management / | HF5415.15 E444S 2007 Strategic brand management / | HF5415.15 G545A Authenticity : | HF5415.15 G545A Authenticity : | HF5415.15 G672P 2006 The product manager's handbook / | HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them | HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them |
Includes bibliographical references and index
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