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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant

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BookPublisher: Chichester : Wiley, c2006Description: 310 p. : ill.ISBN: 9780470027516.Call No.: HD69 .B7 G726B Subject(s): BRAND NAME PRODUCTS -- SOCIAL ASPECTS | BRAND NAME PRODUCTS -- PSYCHOLOGICAL ASPECTS | BRAND NAME PRODUCTS -- MARKETING | LIFESTYLES -- ECONOMIC ASPECTS | CONSUMER BEHAVIOR | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HD69 .B7 G726B (Browse shelf)	Available		200908130011

Includes bibliographical references and index

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