Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2009Edition: 4th ed. , McGraw-Hill international ed.Description: 690 p. : col. ill.ISBN: 9780071101073.Call No.: HF5415.2 H347M 2009 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 H347M 2009 (Browse shelf) | Available | 200910290002 |
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HF5415.2 H347M 2003 Marketing research : within a changing information environment / | HF5415.2 H347M 2006 Marketing research : | HF5415.2 H347M 2006 Marketing research : | HF5415.2 H347M 2009 Marketing research : | HF5415.2 I457I An introduction to qualitative market research / | HF5415.2 J372M 1996 Marketing research project manual | HF5415.2 K566M 1991 Marketing research : an applied approach |
Includes bibliographical references and indexes
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