Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu
By: Fog, Klaus.
Contributor(s): Budtz, Christian | Yakaboylu, Baris.
Material type:
BookPublisher: Berlin : Springer, c2005Description: 238 p. : ill.ISBN: 3540235019.Call No.:
HD69 .B7
F63S
Subject(s): BRANDING (MARKETING) | PRODUCT MANAGEMENTGeneral Note: Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksisBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 F63S (Browse shelf) | Available | 201002050006 |
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| HD69 .B7 E382C Creating passion brands : | HD 69 .B7 F567B Brand storming : | HD69 .B7 F573C Connective branding : | HD69 .B7 F63S Storytelling : | HD69 .B7 F672B Brands laid bare : | HD69 .B7 F878 The future of brands : twenty-five visions | HD69 .B7 F878 The future of brands : twenty-five visions |
Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis
Includes bibliographical references and index
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