Marketing research : an applied orientation : global edition / Naresh K. Malhotra
By: Malhotra, Naresh K.
Material type:
BookPublisher: Boston, Mass. : Pearson, c2010Edition: 6th ed.Description: 929 p. : ill. (some col.).ISBN: 9780136094234.Call No.:
HF5415.2
M343M 2010
Subject(s): MARKETING RESEARCH | MARKETING RESEARCH -- METHODOLOGYBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 M343M 2010 (Browse shelf) | Available | 201003270035 |
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| HF5415.2 M343M 1996 Marketing research : | HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2010 Marketing research : | HF5415.2 M374 Marketing metrics : | HF5415.2 M374 Marketing metrics : | HF5415.2 M467S Sales forecasting management / |
Includes bibliographical references and indexes
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