The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis
By: Hollis, Nigel.
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2008Description: 254 p. : ill.ISBN: 9780230606227.Call No.:
HD 69 .B7
H644G
Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 H644G (Browse shelf) | Available | 201006210007 |
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| HD 69 .B7 H424B Brand management : | HD69.B7 H424B 2016 Brand Management : | HD69 .B7 H424W What is branding? / | HD 69 .B7 H644G The global brand : | HD69 .B7 H647H How brands become icons : | HD69 .B7 H647H How brands become icons : | HD69.B7 H852H 2015 How to style your brand : |
Includes bibliographical references and index
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