Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne
By: Christopher, Martin.
Contributor(s): Payne, Adrian | Ballantyne, David.
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2007Description: 242 p. : ill.ISBN: 9780750648394.Call No.:
HF 5415.55
C474R
Subject(s): Relationship marketingBibliography, etc. Note: Includes bibliographical references and index
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| HF5415.55 B377L Leading through relationship marketing : | HF5415.55 B527C Customer equity : | HF5415.55 C474R Relationship marketing : | HF 5415.55 C474R Relationship marketing : | HF5415.55 C862C 2015 Customer-centric marketing : | HF5415.55 D662S Strategic market relationships : | HF5415.55 E326R Relationship marketing : |
Includes bibliographical references and index
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