Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith ... [et al.]
Contributor(s): Smith, Mickey C.
Material type:
BookPublisher: New York, N.Y. : Informa Healthcare, c2010Description: 371 p. : ill.ISBN: 9780789015839.Call No.:
HD 9665.5
P427
Subject(s): Drugs -- Marketing | Pharmaceutical industryBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 9665.5 P427 (Browse shelf) | Available | 201010250021 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD9665.5 B476N Network effects and diffusion in pharmaceutical markets : antiulcer drugs | HD9665.5 C624B Balancing incentives : the tension between basic and applied research | HD9665.5 M696S Selling sickness : | HD 9665.5 P427 Pharmaceutical marketing : | HD9666.4 S233S State drug control spending and illicit drug participation | HD 9666.5 B726 Brand medicine : | HD9666.5 C624D The diffusion of science driven drug discovery : organizational change in pharmaceutical research |
Includes bibliographical references and index
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