Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
Contributor(s): MacInnis, Deborah J [ed.] | Park, C. Whan [ed.] | Priester, Joseph R [ed.].
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 424 p. : ill.ISBN: 9780765623577.Call No.:
HF 5415.55
H362
Subject(s): Relationship marketing | Brand choice | Branding (Marketing) | Customer relationsGeneral Note: "Society for Consumer Psychology"--CoverBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.55 H362 (Browse shelf) | Available | 201011190003 |
"Society for Consumer Psychology"--Cover
Includes bibliographical references and indexes
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