Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer
By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W.
Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2006Description: 156 p. : ill.ISBN: 0765617307.Call No.: HF 5823 K444A Subject(s): Advertising | Advertising -- Management | Advertising campaignsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5823 K444A (Browse shelf) | Available | 201012080062 |
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Includes bibliographical references and index
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