Developing winning brand strategies / Lars Finskud

By: Finskud, Lars.
Material type: materialTypeLabelBookSeries: Marketing strategy collection.Publisher: New York, N.Y. : Business Expert Press, 2009Description: 104 p. : ill.ISBN: 9781606490433.Call No.: HF 5415.3 F567D Subject(s): Advertising -- Brand name products | Branding (Marketing) | Consumers' preferencesBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.3 F567D (Browse shelf) Available 201101100056

Includes bibliographical references and index

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