Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe
By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Kotabe, Masaaki.
Material type:
BookSeries: International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editors.Publisher: New York, N.Y. : Business Expert Press, c2010Description: 378 p. : ill.ISBN: 9781606490358.Call No.:
HF 1416
C946E
Subject(s): Export marketing | Globalization -- Economic aspects | International business enterprisesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 1416 C946E (Browse shelf) | Available | 201101100068 |
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| HF1416 C373I 2005 International marketing / | HF1416 C724I 2005 International marketing research / | HF1416 C877S A short course in international marketing : approaching and penetrating the global marketplace | HF 1416 C946E Emerging trends, threats, and opportunities in international marketing : | HF 1416 C946E Emerging trends, threats, and opportunities in international marketing : | HF1416 C946G Global marketing | HF1416 C946G The global marketing imperative |
Includes bibliographical references and index
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