The business of brands / by Jon Miller & David Muir
By: Miller, Jon.
Contributor(s): Muir, David.
Material type: BookPublisher: Chichester : Wiley, 2005Description: 270 p. : ill.ISBN: 9780470862599.Call No.: HD 69 .B7 M544B Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Value addedBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 M544B (Browse shelf) | Available | 201102030027 |
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Includes bibliographical references and index
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