The brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp
By: Knapp, Duane E.
Material type: BookPublisher: New York, N.Y. : McGraw Hill, c2008Description: 264 p. : ill.ISBN: 9780071494410.Call No.: HD 69 .B7 K526B Subject(s): Brand name products | Customer relations | Customer servicesBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 K526B (Browse shelf) | Available | 201102030033 |
Includes bibliographical references and index
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