The brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp

By: Knapp, Duane E.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw Hill, c2008Description: 264 p. : ill.ISBN: 9780071494410.Call No.: HD 69 .B7 K526B Subject(s): Brand name products | Customer relations | Customer servicesBibliography, etc. Note: Includes bibliographical references and index
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HD 69 .B7 K526B (Browse shelf) Available 201102030033

Includes bibliographical references and index

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