Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
By: Vincent, Laurence.
Material type:
BookPublisher: New York, N.Y. : AMACOM, c2012Description: 257 p. : ill.ISBN: 9780814416761.Call No.:
HF5415.1255
V562B
Subject(s): Branding (Marketing) | Customer loyaltyBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 V562B (Browse shelf) | Available | 201404230008 | |
| Main Campus Book Shelves | HF5415.1255 V562B (Browse shelf) | Available | 2014000002857 |
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Includes bibliographical references and index
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