Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker.
By: Davis, Scott M.
Material type:
BookSeries: Jossey-Bass business & management series.Publisher: San Francisco, Calif. : Jossey-Bass, c2002Description: 265 p. : ill.ISBN: 0787963941.Call No.:
HD69.B7
D384B 2002
Subject(s): Brand name products | Product management | Brand name products -- United States | Product management -- United StatesGeneral Note: Includes index
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| HD69 .B7 D363B Brands / | HD69 .B7 D384B Brand asset management : driving profitable growth through your brands | HD69 .B7 D384B Brand asset management : driving profitable growth through your brands | HD69.B7 D384B 2002 Brand asset management : | HD 69 .B7 D384C Competitive success : | HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / |
Includes index
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