The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].

Contributor(s): Plummer, Joseph.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2007Description: 302 p. : ill.ISBN: 9780470051054.Call No.: HF6146.I58 O544 2007 Subject(s): Internet advertisingBibliography, etc. Note: Includes bibliographical references and index
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HF6146.I58 O544 2007 (Browse shelf) Available 201104280010
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HF6146 .I58 O537 2005 One show interactive : HF6146 .I58 O537 2006 One show interactive : HF6146 .I58 O537 2007 The one show interactive : HF6146.I58 O544 2007 The online advertising playbook : HF6146 .I58 S687A Advertising and new media / HF6146.I58 T873A 2008 Advertising 2.0 : HF6146 .N7 P735 Premium novelties /

Includes bibliographical references and index

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