Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
By: Van Tassel, Joan M.
Contributor(s): Poe-Howfield, Lisa.
Material type:
BookPublisher: Amsterdam : Elsevier, 2010Description: 417 p. : ill.ISBN: 9780240810201.Call No.:
P96.M34
V367M
Subject(s): Mass media -- ManagementBibliography, etc. Note: Includes bibliographical reference and index
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| P96 .M34 M424 2004 Media management : | P96 .M34 M424 2008 Media management : | P96.M34 M424 2016 Media management : | P96.M34 V367M Managing electronic media : | P96 .M36 ท364ถ ถอดรหัสสื่อ = | P96 .M36 ท364ถ ถอดรหัสสื่อ = | P96.M36 B476T 2014 Transmedia 2.0 : |
Includes bibliographical reference and index
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