Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer.
By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF 5823 K444A 2011 (Browse shelf) | In transit from Main Campus to City Campus since 2020-07-13 | 201202080029 |
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HF5823 K424H How to produce creative advertising : proven techniques and computer applications | HF5823 K444A Advertising as multilingual communication / | HF 5823 K444A Advertising account planning : | HF 5823 K444A 2011 Advertising account planning : | HF 5823 K444A 2011 Advertising account planning : | HF 5823 K444C Cases in advertising management / | HF5823 K477A 2013 Advertising for people who don't like advertising / |
Includes bibliographical references and index
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