Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer.
By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W.
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2011Edition: 2nd ed.Description: 214 p. : ill.ISBN: 9780765625649.Call No.:
HF 5823
K444A 2011
Subject(s): Advertising | Advertising -- Management | Advertising campaignsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5823 K444A 2011 (Browse shelf) | In transit from Main Campus to City Campus since 2020-07-13 | 201202080029 |
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| HF5823 K444A Advertising as multilingual communication / | HF 5823 K444A Advertising account planning : | HF 5823 K444A 2011 Advertising account planning : | HF 5823 K444A 2011 Advertising account planning : | HF 5823 K444C Cases in advertising management / | HF5823 K477A 2013 Advertising for people who don't like advertising / | HF5823 K477A 2013 Advertising for people who don't like advertising / |
Includes bibliographical references and index
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