Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler.
By: Trias de Bes, Fernando.
Contributor(s): Kotler, Philip.
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2011Description: 272 p. : ill.ISBN: 9780230343436.Call No.:
HD 45
T742W
Subject(s): Technological innovations -- ManagementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 45 T742W (Browse shelf) | Available | 201203090013 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD45 T522M 2010 Managing innovation : | HD 45 T728S Sustained innovation management : | HD 45 T728S Sustained innovation management : | HD 45 T742W Winning at innovation : | HD45 T767I 2005 Innovation management and new product development / | HD 45 T767I 2012 Innovation management and new product development / | HD 45 T767I 2012 Innovation management and new product development / |
Includes bibliographical references and index
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