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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Drewniany, Bonnie L.
Contributor(s): Jewler, A. Jerome.
Material type: materialTypeLabelBookPublisher: Australia : Wadsworth, Cengage Learning, c2011Edition: 10th ed. , international ed.Description: 328 p. : ill.ISBN: 9781424069071.Call No.: HF 5825 D738C 2011 Subject(s): Advertising copy | Advertising layout and typographyBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF 5825 D738C 2011 (Browse shelf) Available 201206250007

Includes bibliographical references and index

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