Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.
By: Halinen, Aino.
Material type:
BookSeries: Routledge advances in management and business studies.Publisher: London : Routledge, 2005Description: 373 p. : ill.ISBN: 0415146070.Call No.:
HF 5415.55
H344R
Subject(s): Relationship marketing | Service industries -- Marketing | Relationship marketing -- Finland -- Case studies | Advertising agencies -- Customer services -- Finland -- Case studiesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.55 H344R (Browse shelf) | Available | 201207100005 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.55 G672M Managing the new customer relationship : | HF5415.55 G855T 2002 Total relationship marketing : | HF5415.55 G855T 2002 Total relationship marketing : | HF 5415.55 H344R Relationship marketing in professional services : | HF 5415.55 H344R Relationship marketing in professional services : | HF 5415.55 H362 Handbook of brand relationships / | HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry |
Includes bibliographical references and index
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