The new strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.
By: Kapferer, Jean-Noel.
Material type:
BookPublisher: London : Kogan Page, 2012Edition: 5th ed.Description: 492 p. : ill.ISBN: 9780749465155.Call No.:
HD 69 .B7
K363N 2012
Subject(s): Brand name products -- ManagementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 69 .B7 K363N 2012 (Browse shelf) | Checked out | 2025-01-14 | 201208070003 |
| Main Campus Book Shelves | HD 69 .B7 K363N 2012 (Browse shelf) | Available | 201208070004 |
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| HD69 .B7 I52L 2008 Living the brand : | HD69 .B7 K363N 2005 The new strategic brand management : | HD69 .B7 K363N 2008 The new strategic brand management : | HD 69 .B7 K363N 2012 The new strategic brand management : | HD 69 .B7 K363N 2012 The new strategic brand management : | HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term | HD69 .B7 K444 Kellogg on branding : |
Includes bibliographical references and index
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