Services marketing / John E. G. Bateson, K. Douglas Hoffman.
By: Bateson, John E.G.
Contributor(s): Hoffman, K. Douglas.
Material type:
BookPublisher: Australia : South-Western Cengage Learning, c2011Edition: 4th ed. , international ed.Description: 468 p. : ill.ISBN: 9780538476454.Call No.:
HD 9980.5
B373S 2011
Subject(s): Service industries -- MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 9980.5 B373S 2011 (Browse shelf) | Available | 201208150016 | |
| Main Campus Book Shelves | HD 9980.5 B373S 2011 (Browse shelf) | Available | 201208150017 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD9980.5 B373M 1999 Managing services marketing : text and readings | HD9980.5 B373M 1999 Managing services marketing : text and readings | HD 9980.5 B373S 2011 Services marketing / | HD 9980.5 B373S 2011 Services marketing / | HD9980.5 C644C Case studies in service operations | HD9980.5 C726M 2003 Marketing your services : | HD9980.5 D384M Managing services : |
Includes bibliographical references and index
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