The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / Marylee Sachs.
By: Sachs, Marylee.
Material type:
BookPublisher: Farnham : Gower, c2011Description: 103 p. : ill.ISBN: 9781409423157.Call No.:
HF 5415.1255
S223C
Subject(s): Branding (Merketing) | Public relationsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 S223C (Browse shelf) | Available | 201209110012 |
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Includes bibliographical references and index
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