Consumer-brand relationships : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Contributor(s): Fournier, Susan [ed.] | Breazeale, Michael [ed.] | Fetscherin, Marc [ed.].
Material type:
BookPublisher: London : Routledge, 2012Description: 424 p. : ill.ISBN: 9780415783033.Call No.:
HF 5415.5
C667
Subject(s): Customer relations | Branding (Marketing) | Relationship marketing -- ResearchBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.5 C667 (Browse shelf) | Available | 201209120007 | |
| Main Campus Book Shelves | HF 5415.5 C667 (Browse shelf) | Available | 201210150013 |
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| HF5415.5 C664C 2000 Customer care : how to create an effective customer focus | HF5415.5 C667 Consumer insight : | HF5415.5 C667 Consumer insight : | HF 5415.5 C667 Consumer-brand relationships : | HF 5415.5 C667 Consumer-brand relationships : | HF5415.5 C725P The power of relationship marketing : how to keep customers for life | HF5415.5 C725P The power of relationship marketing : how to keep customers for life |
Includes bibliographical references and indexes
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