The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Martin, Roger.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business Press, 2009Description: 191 p. : ill.ISBN: 9781422177808.Call No.: HD 53 M377D Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementBibliography, etc. Note: Includes bibliographical references and index
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HD 53 M377D (Browse shelf) Available 201209120017

Includes bibliographical references and index

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