Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.
By: Cagan, Jonathan.
Contributor(s): Vogel, Craig M.
Material type:
BookPublisher: Upper Saddle River, N.J. : FT Press, c2013Edition: 2nd ed.Description: 379 p. : ill.ISBN: 9780133011425.Call No.:
HF 5415.153
C332C 2013
Subject(s): New products | Production planning | Product management | Marketing researchBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.153 C332C 2013 (Browse shelf) | Available | 201211300001 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 5415.153 B726R Robert's rules of innovation : | HF5415.153 C332C Creating breakthrough products : | HF5415.153 C332C Creating breakthrough products : | HF 5415.153 C332C 2013 Creating breakthrough products : | HF5415.153 C666P Product leadership : creating and launching superior new products | HF5415.153 C728N 1991 New products management | HF5415.153 C728N 1997 New products management |
Includes bibliographical references and index
There are no comments for this item.