Advertising research : message, medium and context / Patrick de Pelsmacker, Nathalie Dens (eds.).

Contributor(s): Pelsmacker, Patrick de [ed.] | Dens, Nathalie [ed.].
Material type: materialTypeLabelBookPublisher: Antwerpen : Garant, 2009Description: 392 p. : ill.ISBN: 9789044123876.Call No.: HF 5814 A383 Subject(s): Advertising -- ResearchBibliography, etc. Note: Includes bibliographical references
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