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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw Hill, 2013Edition: 6th ed. , McGraw-Hill international ed.Description: 642 p. : ill.ISBN: 9780071086967.Call No.: HD 9980.5 Z447S 2013 Subject(s): Service industries -- Marketing | Customer services | MarketingBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD 9980.5 Z447S 2013 (Browse shelf) Available 201302280003

Includes bibliographical references and index

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