Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy.

By: Eloy, Pedro.
Material type: materialTypeLabelBookPublisher: [S.l. : s.n.], c2011Description: 202 p.ISBN: 9781463572921.Call No.: HF 5823 E469B Other title: Buy me! : swaying minds and influencing behaviours through mainstream advertising.Subject(s): Advertising | Communication marketing | Advertising media planningGeneral Note: Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertisingBibliography, etc. Note: Includes bibliographical references
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HF 5823 E469B (Browse shelf) Available 201303070026
Main Campus
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HF 5823 E469B (Browse shelf) In transit from Main Campus to City Campus since 2020-07-13 201303070027

Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising

Includes bibliographical references

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