Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
By: Hawkins, Del I.
Contributor(s): Mothersbaugh, David L.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill Irwin, c2013Edition: 12th ed. , McGraw-Hill international ed.Description: 772 p. : col. ill. + 1 CD-ROM.ISBN: 9780071318174.Call No.:
HF 5415.33 .U6
H384C 2013
Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.33 .U6 H384C 2013 (Browse shelf) | Available | 201303260027 |
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Includes bibliographical references and indexes
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