Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: BookPublisher: Boston, Mass. : Pearson, c2012Edition: Global ed. 5th ed.Description: 463 p. : col. ill.ISBN: 9780273753285.Call No.: HF 5415.123 C568I 2012 Subject(s): Communication in marketing | AdvertisingBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.123 C568I 2012 (Browse shelf) | Available | 201303260028 |
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HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / | HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / | HF5415.123 C568I 2007 Integrated advertising, promotion, and marketing communications / | HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 C664M Marketing communications management : |
Includes bibliographical references and indexes
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