The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
By: Kapferer, Jean-Noel.
Contributor(s): Bastien, Vincent.
Material type:
BookPublisher: London : Kogan Page, 2012Edition: 2nd ed.Description: 395 p. : ill.ISBN: 9780749464912.Call No.:
HD 9999 .L852
K363L 2012
Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD 9999 .L852 K363L 2012 (Browse shelf) | Available | 201306030184 | |
| Main Campus Book Shelves | HD 9999 .L852 K363L 2012 (Browse shelf) | Available | 201406200005 |
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Includes bibliographical references and index
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