Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
By: Moffitt, Sean.
Contributor(s): Dover, Mike.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, c2011Description: xv, 318 p. : ill.ISBN: 9780071749275.Call No.: HD69.B7 M633W 2011 Subject(s): Branding (Marketing) | Product management | Internet marketing | Wikis (Computer science)General Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 M633W 2011 (Browse shelf) | Available | 201306050051 |
Includes index
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