Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
By: Kumar, Nirmalya.
Contributor(s): Steenkamp, Jan-Benedict E.M.
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2013Description: 256 p. : ill.ISBN: 9781137276612.Call No.:
HF 5415.1255
K852B
Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Developing countries | Brand name products -- Developing countriesBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 K852B (Browse shelf) | Available | 201310250013 |
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Includes bibliographical references and index
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