Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.
By: Nickles, Elizabeth.
Contributor(s): Iyer, Savita.
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan, 2012Description: 243 p.ISBN: 9780230341685.Call No.:
HF 5415.1255
N524B
Subject(s): Branding (Marketing) | Product managementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 N524B (Browse shelf) | Available | 201311050016 |
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Includes bibliographical references and index
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