Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.
By: Calkins, Tim.
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Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF 5415.15 C344D (Browse shelf) | Available | 201310250017 | |
Main Campus Book Shelves | HF 5415.15 C344D (Browse shelf) | Available | 201311050015 |
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HF5415.15 A946P Product and services management / | HF5415.15 B377E The employer brand : | HF5415.15 B426P Powerful products : strategic management of successful new product development | HF 5415.15 C344D Defending your brand : | HF 5415.15 C344D Defending your brand : | HF 5415.15 C427B Brand rewired : | HF5415.15 D364B Building database-driven Web catalogs |
Includes bibliographical references and index
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