Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.

By: Kaputa, Catherine, 1948-.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Nicholas Brealey Publishing, 2012Description: 272 p.ISBN: 9781857885811.Call No.: HF 5415.1255 K368B Subject(s): Branding (Marketing) | Success in businessBibliography, etc. Note: Includes bibliographical references and index
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HF 5415.1255 K368B (Browse shelf) Available 201311050017
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HF 5415.1255 J673E The experience effect : HF5415.1255 K363B 2013 Branding pays : the five-step system to reinvent your personal brand / HF 5415.1255 K368B Breakthrough branding : HF 5415.1255 K368B Breakthrough branding : HF5415.1255 K463B Brand and talent / HF5415.1255 K563M A master class in brand planning : HF5415.1255 K738H 2016 The Hook :

Includes bibliographical references and index

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