Attitude towards Facebook advertising [electronic resource] / by Ville Lukka ; Graduate School, Bangkok University.
By: Lukka, Ville.
Contributor(s): James, Paul [advisor] | Lwin, Tun [advisor] | Bangkok University. Graduate School.
Material type:
BookPublisher: Bangkok : Graduate School, Bangkok Univ., 2013Description: 1 online resource.Call No.:
Thesis L844A 2013 BU
Subject(s): Bangkok University -- Dissertations | Consumers -- Attitudes -- Research | Internet advertising -- Research | Internet marketing -- Research | Facebook (Electronic resource) -- Research | Advertising -- Facebook (Electronic resource) -- Research | Advertising -- Online social networks -- Research | Advertising -- Social media -- ResearchOnline resources: Electronic Resources Dissertation note: Thesis (MBA)--Graduate School, Bangkok University, 2013
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| Thesis K747C 2011/2012 LE The consumption behaviour and attitude of modern Thai consumers toward a luxury brand : a case study of Louis Vuitton | Thesis K863C 2013 BU Comparative study on banner advertisement type and shape effect on click-through-rate and conversion using Google display network | Thesis L362I 2013 BU Image to story : | Thesis L844A 2013 BU Attitude towards Facebook advertising | Thesis P372I 2013 BU The impacts of online social networking on Facebook online menbers' lifestyles and group structure | Thesis P523E 2011/2012 WARWICK Escaping the online world : Thai digital natives' perspectives | Thesis P574A 2010 BU Applying six sigma principles to business strategy implementation |
Thesis (MBA)--Graduate School, Bangkok University, 2013
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