Branding the nation : the global business of national identity / Melissa Aronczyk.
By: Aronczyk, Melissa.
Material type:
BookPublisher: Oxford : Oxford Univ. Press, c2013Description: 226 p. : ill.ISBN: 9780199752171.Call No.:
HF5415.1255
A766B
Subject(s): Branding (Marketing) | International relations | Mass media and international relations | National characteristics -- Political aspectsBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 A766B (Browse shelf) | Available | 2014000004062 |
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| HF5415.1255 A243A 2014 Aaker on branding : | HF5415.1255 A325B BrandDigital : | HF5415.1255 A382 2017 Advances in corporate branding / | HF5415.1255 A766B Branding the nation : | HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences / | HF 5415.1255 B373B Brand meaning / | HF5415.1255 B483B Building brand authenticity : |
Includes bibliographical references and index.
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